Lead time

The minimum preparation period needed between a scheduling request and the meeting. Booking tools use it to control the earliest bookable date and time.

In scheduling, lead time refers to “the number of days it takes from sending a request until the meeting is actually held.” It is a term borrowed from manufacturing supply chains, and in the context of scheduling it is used to mean “the minimum preparation period needed for scheduling.” Booking-type scheduling tools implement it as a setting that controls the earliest bookable date and time.

Criteria for setting lead time

If the lead time is too short, meetings without enough preparation increase; if it is too long, opportunities are lost. It is important to set an appropriate lead time for each type of meeting.

Type of meetingRecommended lead timeReason
First sales meeting2-3 business daysMaterials and advance research need preparing
Internal recurring meetingNone (automatic)Secured automatically by a recurring booking
One-on-one1 business dayThe minimum time to prepare an agenda
Large-group event5-10 business daysChecking everyone's availability takes time
Emergency response0 (immediate)Situations that cannot wait, such as incident response

How to set it in tools

Many scheduling tools let you set lead time as “Minimum notice.” If you set it to 24 hours, slots within the next 24 hours cannot be booked, which prevents sudden bookings from leaving you without time to prepare.

Lead time is the valve for a trade-off

Setting lead time is the very trade-off between “the quality of preparation” and “the freshness of the opportunity.” In a sales context, the sooner after an inquiry, the more interested the other person is, and the longer the lead time, the more promising sales opportunities you miss. On the other hand, setting the lead time to zero means meetings start without materials or information about the other person. Having different settings for each purpose (for example, short for new inquiries and long for regular meetings with existing customers) is the practical answer to this tug-of-war.

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